Institute for Advanced Medical Education Launches Rebranding Effort
Defines Unique Position in CME Community

RYE, NY, Nov. 9 /PRNewswire/ -- The Institute for Advanced Medical Education, (IAME), a leading provider of continuing medical education (CME) for healthcare professionals, has officially launched a new branding campaign. The initiative, which includes a new logo and web site (www.iame.com), focuses on IAME's position as a conflict-free CME provider with a track record of proven educational outcomes.

IAME's rebranding centers on "Raising the Bar in CME", a new tagline that casts a spotlight on IAME's distinctive position in the CME community. "'Raising the Bar in CME' refers to two things, using better tools to serve the learning needs of physicians and maintaining higher standards of objectivity," said Irwin Kuperberg, President and CEO of IAME. "We know that we're succeeding at better education because of outcomes data that we've generated over several years ... and our status within the CME community as an independent provider has existed since the company's inception in 1993. While other companies struggle to divest themselves of ties to pharmaceutical companies or product promotion, IAME has always been conflict-free."

"The rebranding process was invigorating for everyone at IAME. It gave us, as a company, the opportunity to reflect on our new direction in the changing CME world and help design a theme that conveys this vision to the public." Kuperberg went on to add that he was excited to see every member of his team unite in this experience and join in the commitment to 'Raising the Bar.'

The new logo, created in collaboration with Lorel Marketing Group of King of Prussia, PA (www.lorel.com), has provided the graphic theme for all of IAME's print materials and its website redesign. The new look and feel of IAME's website were created by Endai Worldwide of New York City (www.endai.com).

About IAME
The Institute for Advanced Medical Education was established in 1992 and provides continuing medical education to physicians, nurses and allied health professionals in the form of live events, multimedia and print programs. IAME is the nation's leading provider of CME in diagnostic imaging in addition offering innovative programs in neurology, gastroenterology, women's health and cardiovascular medicine. IAME is accredited by the Accreditation Council for Continuing Medical Education (ACCME).

Media contact: Lisa McDonnell, IAME, 914-921-5700, info@iame.com